![]() Place the next level of your pyramid by placing the next 3 key messages on a horizontal line like the branches of a family tree, below your SOCO at the top. For example, any PowerPoint presentation can be easily re-mapped into a hierarchical structure of key messages flowing down from your SOCO (Single Overriding Communications Objective), which sits at the top of the pyramid. Today, we focus on using the pyramid principle to build a solid “message house” for corporate communications.įirst, the pyramid theory brings clarity For any given message, using a logical problem-solving framework, is represented visually as a pyramid. Dog skill "tree"? If you wanted to build this, something like would be a great tool to lay it all out.Pyramid theory-Subtitled “Logic in Writing and Thinking” has broad implications beyond communication, as it can be used for all kinds of complex problem-solving. ![]() I've mapped out several investigations through their service.
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